FROM 2010...

We built our first little bridal shop called Emma Phillips Bridal by the ancient castle walls in Carmarthen, on Nott Square. We wanted to be a London style boutique whilst having very down-to-earth customer service. We spent 3 glorious years there (including appearing on an epic episode of Don't Tell The Bride with Welsh couple Mel & Harry!). We however, outgrew our little studio and moved to a massive store on King Street, with beautiful large fitting rooms yet still keeping our boutique vibe. Sadly we lost our Mum Susan, in 2014, who had been a huge part of the store, and things started to change. In 2015 we opened up Jackie James Menswear & then the following year Me & Luce Womenswear was born! Fast forward to 2020 and we all relocated to St Catherines Walk, which is where we rebranded our bridal side as Me & Luce Bridal Lounge which is where we are today. We still have our down-to-earth customer service at the core of everything we do. Along with stunning designer bridal gowns, bridesmaids and flowergirl dresses.